学习强国平台2021年6月4日

学党史 | 党史青译·金华武义大田乡：“以莓为媒”，振兴乡村

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It was 10 years ago that Datian and blueberry first got together. At that time, due to the disadvantages of the market, geographical environment and other constraints, it was not profitable for local people to cultivate mao bamboo and tea while blueberry with high economic value was quite suitable for this land. After continuous exploration, blueberry industry finally took root in the field and gradually grew.

“大田”与“蓝莓”的首次结缘是在10年前，那时的大田乡由于市场、地理环境等限制因素，毛竹与茶叶收益不佳，而经济价值较高的蓝莓正适合这片土地。经过不断的探索，蓝莓产业最终在大田落地生根，逐渐壮大。

In recent years, in order to expand the industry effect of blueberry, Datian township has also vigorously cultivated raspberry, strawberry, citrus and other agricultural products. It makes a bigger, stronger and more famous brand of organic ecological agriculture to activate the economy of the whole township. Moreover, it actively transforms agricultural resources into tourism advantages, developing creative home stay and farmhouse, and attracts tourists for sightseeing, so as to facilitate farmers' employment and increase economic income.

为了扩大“蓝莓”的产业效应，近年来，大田乡还大力发展树莓、草莓、柑橘等生态农业，做大、做强、做响大田有机生态农业品牌，激活全乡美丽经济。大田人民还积极将农业资源转化为旅游资源，建造创意民宿、农家乐，吸引广大游客前来观光旅游，从而带动农民就业，促进经济增收。

With berries as the media, the four blueberry festivals were consecutively held in Datian township. This year,The fifth Wuyi Datian Blueberry Cultural Tourism Festival and the Construction of Talent Entrepreneurship Demonstration Zone for Rural Revitalization of Wu Li line opened in Xu Village blueberry square of Datian township. This year, the festival innovated the form and upgraded the content, thus it has many highlights.

为进一步“以莓为媒”， 大田乡连续举办了四届蓝莓节。今年，“第五届武义大田蓝莓文化旅游节暨武丽线乡村振兴人才创业示范带建设活动”在大田乡徐村蓝莓广场拉开帷幕。今年的蓝莓节创新活动形式，升级节日内容，亮点纷呈。

First of all, it focuses on public welfare. The first batch of blueberry auctionsraise funds for public welfare, which not only makes Datian blueberry famous throughout the country, but also helps local people. Then, its propaganda also has bright spots. Local cadres and masses are open-minded so they truly integrate into the modern tourism market and rely on the new Internet platform, Tiktok, adding fashionable elements to this activity. Finally, it has a fulcrum to help the development. A series of activities, such as Zhejiang rural research base awarding ceremony, rural tourism routes and release of relevant preferential policies, all fully demonstrate the development route of Datian rural economy and facilitate the continuous development of characteristic industries represented by blueberry industry.

首先是聚焦公益有落点。首批蓝莓公益拍卖会为大田乡公益事业筹得资金，既打响了大田蓝莓知名度，又能给当地需要帮助的人和事提供保障与支持。第二是宣传推广有爆点。当地干部、群众思维开放，真正融入现代旅游市场，依托新兴互联网平台抖音，为本次活动增添了时尚、潮流的元素。最后，是助力发展有支点。“浙江乡村研学基地”授牌仪式、乡村旅游精品线路及有关优惠政策发布等系列活动，充分展示了大田乡村经济的发展线路，促进以蓝莓为代表的特色产业不断发展。

Standing in the field of the new era, Datian will continue to polish the golden card of blueberry in the future, so as to strengthen the characteristic agriculture, promote the agricultural tourism economy, further to boost the revitalization and development of rural areas.

站在新时代的大田，未来还将继续打造蓝莓这张“金名片”，进一步做强特色农业，推进农旅经济，促进乡村振兴发展。